Simplifying & sharing a complex story
CLIENT
Calista Brice
Calista Brice is a group of 22 companies tackling tough construction, environmental, and technical problems in challenging locations.
Deliverables
THE CHALLENGE
Make the complex simple.
Calista Brice sits within a complex corporate structure and has 22 subsidiary companies of their own. Visitors often struggled to understand how everything connected.
Share their story.
They had an amazing mission and strong values that needed to be shared in a more compelling way to connect with both clients and potential employees.
Attract top talent.
They offered great opportunities and had an incredible work culture, but their website needed to better showcase what made working there special and what life was really like.
Overall, Calista Brice needed to communicate their story in a way that made sense to anyone and helped them win both projects and people.
The Results
Simplified Messaging
We turned confusing insider wording into clear, simple language that anyone could understand.
The new messaging immediately explains what they do:
“We are a group of 22 companies tackling tough construction, environmental, and technical problems in challenging locations. We take pride in our track record of getting the job done right and supporting Alaska Native communities.”
We also created a practical voice guide to make it easy to keep the writing consistent everywhere.
An About Page That Connects Across Audiences
The main priority of the site was to attract employees, so we rewrote the About page with that focus.
But we made sure it still made sense for potential clients, too. We also created supporting pages like an origin story, to give visitors a deeper understanding of the bigger picture.
BEFORE
AFTER
A Vibrant Careers Section
Next, we created a careers section that showed what working at Calista Brice feels like. We built a microsite (a site within the larger site) that highlighted:
- The meaningful work and mission
- Benefits and growth opportunities
- Real employee stories and experiences
- The collaborative culture across all 22 companies
Employee Spotlights
We created a “Life at Calista Brice” page and featured “Meet” stories showing real employees across different subsidiaries. This helped show the human side of the work so potential hires could see themselves there.
*All photography courtesy of Calista Brice
“…our team couldn’t be more thrilled!”
Hiring Brittany as our copywriter was one of the best decisions we made for our new website. The brand voice workshop she led with our team was incredibly productive and resulted in a comprehensive brand voice guide that perfectly captured our company’s personality.
She went above and beyond by conducting thorough competitor and industry research, but what truly impressed us was Brittany’s ability to translate all this research into a solid content strategy and compelling website copy.
Throughout the entire process, Brittany was professional, responsive, and delivered high-quality work on schedule. The final copy reads beautifully and our team couldn’t be more thrilled!
If you’re looking for a copywriter who takes the time to understand your business and can create content that actually drives results, I highly recommend Brittany.