Strategic Website Copy
Communicate
with clarity.
Your website copy should reflect your value.
If you’ve developed brand positioning and messaging, you know that clarity should be shining through on your website — so you can engage your audience and grow your business.
But often, keeping your website copy fresh and clear can be the task that gets pushed off. You might be:
Finding your pages cluttered with too much information
Using copy that doesn't reflect who you are now
Wondering if visitors can find what they need
Feeling like your copy lacks the polish of your work
Writing With Intention
The best website copy isn’t just about writing — it’s about creating connection. We start by understanding your value. Then, we express it in clear, purposeful words that guide the right people forward.
Need a stronger foundation?
While I include messaging guidance in every website project, some businesses need to step back and get clear on their positioning first. If you’re struggling to articulate what sets you apart (or how to say it!), explore our Brand Strategy & Positioning service for a more solid foundation.
The Web Copy Process
01) Find what matters.
Before writing anything, we dig into your organization through thoughtful conversation and careful research. We’ll review your current content, explore your industry landscape, and understand what your ideal clients need. This creates the foundation for clear, purposeful content.
02) Outline a path.
With clear insights from discovery, we’ll map out your content for maximum impact. We’ll create detailed outlines showing what belongs on each page and why, so every word serves a purpose in your visitors’ journey.
03) Write with clarity.
Your content comes to life through clear, compelling copy. We write each page with purpose, review together, and refine until every word feels right.
What You’ll Get
I customize deliverables for each website copy project, so we can focus on what your site actually needs. Our work together could include:
Core Website Copy
Share your value.
Compelling copy for your primary pages that connects with your ideal clients and guides them to take action
Supporting Website Pages
Dig deeper.
In-depth content for supporting pages, like longer service pages, case studies, and articles — all crafted for visitors who want to know the details
Strategic Structure
Guide visitors naturally.
A clear website outline and architecture — so visitors find what they need and take the next step. Includes page organization, key sections, and content flow.
SEO
Help the right people
find you.
Build in basic optimization that helps your ideal clients find you naturally. No tricks, just clarity for humans and search engines alike.
Content Planning
Know what to say next.
Recommendations for future content, blog topics, and other writing opportunities that serve your audience.
“Don’t wait to hire Brittany!”
“She took my multifaceted practice and made content that seems so simple (but was definitely not simple to do!), clear, and understandable. I was hesitant to have someone else help with content writing because I thought I was in such a specific field so much would get lost, but I couldn’t have been more wrong. She brought it all together and even added more than I could of thought of. No matter what your project is, don’t wait to hire Brittany!”
Dr. Ami Shah Vira, Business Owner
From Cluttered to Clear
Through our website copy work together, I enjoy helping you:
Feel proud to share your website.
Guide visitors naturally through your content.
Present your value with clarity.
Connect with ideal clients.
Convert more of the right visitors.
“She took the time to truly understand my business and transformed all of that into incredible content for my website.”
Tracy Mueller, Island Dreams
Website Copy FAQ
How much does this cost?
Since website strategy depends on your goals, website size, and team needs, each package is custom. Ballpark begins around $2,000 for a one-page site and $4,000 for a 5-page site, but can range higher depending on the level of support provided. Schedule a quick call so I can better understand your needs — this will allow me to suggest a tailored approach.
How much do you help with SEO?
SEO is a complex specialty. Depending on your needs, I may refer you to an SEO specialist for in-depth work. But I can provide SEO-friendly best practices and structure during our website strategy work — we can cover content optimization, URLs, metadata, etc., to set you up for SEO success down the road.
Can I just do a consulting call?
Yes, you can book an a la carte website strategy consulting call if you simply need to ask a few questions and get some clarity. All consulting calls include follow-up email support for two weeks after the call.
Do you do website design?
Good design is a pillar of my approach. Plus, I have an understanding of what goes into an effective user experience. However, I don’t personally design websites. I have a network of experts I refer to for website and brand design. If you need a designer, I can connect you to the best.