Brand Strategy & Positioning
Clarify your brand.
We uncover what truly sets you apart, and then express it through clear messages and meaningful design. By being more intentional, we keep what matters and remove what doesn’t — letting your real value shine through.
Your value deserves clarity.
But it’s easy for your message to get lost in the noise. You might be:
Stumbling over your words when someone asks what you do
Sounding like everyone else (even though you're not)
Struggling to know if your message makes sense to outsiders
Attracting clients who aren't the right fit
Feeling like your brand doesn’t reflect who you are now
Losing the real heart of your work in translation
Declutter your brand.
Before you create a website, write content, or plan any marketing, you need absolute clarity about two things: who needs your work and how to show up for them. Everything else flows from there.
That’s why we start with decluttering — removing the noise to find what matters.
01) See the full picture.
Like decluttering a closet, we have to take everything out first. I’ll dig into your brand and get to know your work, your values, and what makes your approach unique.
02) Choose what’s essential.
We pinpoint exactly what sets you apart and why it matters to the right people. No fluff, no filler. Just the elements that capture your real value.
03) Create order.
We turn clarity into action with messages and design that work together naturally. Simple, purposeful, and true to who you are.
“She captured my voice and found ways to articulate things I’d been trying to say for years.”
Kem Meyer
A Minimalist Approach to Brand
Instead of forcing every organization to go through the same branding services, we choose the strategic levers that will make the most impact for you. Our work together could include:
Positioning & Values
Stand out in all the noise.
Find out who you are and do it on purpose. We’ll create a foundation for clear marketing decisions, including mission, vision, and values that truly reflect your work.
Messaging Guide
Know exactly what to say.
Craft clear, compelling messages that capture your value and resonate with your ideal audience. Includes core messages, key benefits, and proof points that set you apart.
Voice Guide
Sound like yourself,
only better.
Talk about your work in a distinctive voice. Includes tone, personality, and practical writing direction.
Visual Identity
Look as sophisticated as your expertise.
Get strategic direction for clean, purposeful design that reflects your expertise. Includes color, typography, and other design principles that bring your brand to life.
Implementation Guidelines
Keep everyone on brand.
Maintain brand consistency with clear direction for your team and partners, including templates and examples for common marketing needs.
Cutting through the noise
In our work together, I enjoy helping you:
Explain your work with ease.
Sound and look distinctive.
Feel confident in your messaging.
Stop competing on price alone.
Feel proud of how you show up.
Focus on the work you love.
“Brittany helped us solve a critical challenge…”
“Brittany helped us solve a critical challenge: how to clearly articulate what makes Elite HP different. From the outset, Brittany truly understood our mission. Her strategic planning process was thoughtful and thorough, helping us define our unique value proposition and communicate it effectively to the right audience.”
Dr. Christopher Reil, Owner, Elite Health + Performance
Brand Strategy & Positioning FAQ
What exactly is brand strategy?
It’s finding clear words for your value and a consistent way to share it. We look at what makes you different, who needs your work, and how to connect those dots simply.
How is this different from marketing strategy?
Brand strategy is your foundation — who you are and how you show up. Marketing strategy is about where and how to share that message. We focus on getting the foundation right first.
What is brand voice? (It sounds made up.)
Often brand voice is thrown around as a hazy, abstract concept. But brand voice can actually be broken down into very specific, concrete terms revolving around tone, cadence, sentence length, and vocabulary. It’s what makes you sound like you when you write. Creating a brand voice sets you apart.
What’s the difference between messaging and voice?
They’re interwoven concepts but with distinct differences. Messaging is generally about “what” you say. Voice is more about “how” you say it.
Do you also handle design?
While we provide direction for your visual identity, I partner with specialist designers for implementation. I’ll connect you with the right expert when needed.
How much does this cost?
Every project is custom, based on your goals. But for a reference point, a brand voice finder session + mini guide starts around $1,500, and messaging projects start around $2,500.