Simple Messaging. Strategic Websites.

A minimalist approach to sharing your message — so you can cut the clutter and do what matters.

Show your value.

Figuring out how to talk about your business can be overwhelming. You know what you do, but how do you communicate that to people persuasively and succinctly? And how do you know what you’re doing is working?

You know your unique value. I’ll help you communicate it.

My Approach

Get to the point.

People lose interest if your content is dense — or if your website is unorganized and overwhelming. I help you cut unnecessary ideas so your visitors absorb the message that matters.

Website & Messaging Strategy Services

What’s your challenge?

Launching Your New Business

The Website Copywriting Intensive  →

Connecting With Your Audience

Brand Messaging & Voice Guides  →

Leveling Up Your Web Presence

Custom Website Strategy & Copywriting  →

Website & Messaging Strategist

Hello, I’m Brittany.

I believe brand messaging and website strategy are the foundation of your digital marketing. Over the past decade, I’ve launched or managed over 100 websites for diverse brands. I love learning about how you impact your clients — and helping you communicate it with clarity.

The Strategic Process

Accomplish what’s important.

01) Discover

This is the foundation of every project. Research, competitive analysis, and creative exploration are key to setting the right direction for your messaging strategy and website experience.

02) Strategize

So much of marketing is noise. Before jumping in, it’s important to develop a thoughtful roadmap for your project. This is where we cut through the clutter and get clarity.

03) Do

After we set the strategic foundation, we’re ready to execute your vision — crafting a smooth website experience, cleaning up brand messaging, or writing content for your website.

“Brittany is absolutely amazing to work with!”

She really took the time to understand my needs and ‘put to words’ my business values in ways that I could never do, even for myself.

She is a true professional with her clients and so responsive to any questions I had. I would highly recommend her for anyone, and any client of any size.

Andrew, Talent Acquisition Consultant

FAQ

What is website strategy?

Website strategy is all about structure and brand messaging. It’s about what ideas are conveyed and where they go—and ultimately, about creating an intentional journey for website users. Deciding on your website pages and navigation is strategy. Figuring out how to incorporate testimonials and client stories—strategy. Deciding how to structure your resource center and develop a content plan. Strategy again.

What is copywriting?

Copywriting is strategic writing that helps you connect with your audience. It’s different from writing a grant or research article in style and approach. Website content copywriting (usually) less formal and more focused on building rapport with your audience—so they buy from you, donate to your cause, or partner with your organization.

Do you design websites?

Good design is a pillar of my approach. Plus, I have an understanding of what goes into an effective user experience. However, I don’t personally design websites. I have a network of experts I refer to for website and brand design. If you need a designer, I can connect you to the best.

What is brand messaging strategy?

Brand messaging includes things like:

  • Brand promise — What you deliver to your clients
  • Core benefits — The most important things you want audiences to know
  • Positioning — How to distinguish yourself from competitors
  • Proof — How you back up your claims

Solid brand messaging provides a North Star for teams to align content around – so all of your messaging resonates with target clients.